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China’s BYD steps into Japan’s fiercely competitive small‑car arena with electric ‘kei’ model
TOKYO, July 28 — Chinese giant BYD launched an electric “kei” car in Japan today with an ad campaign f... TOKYO, July 28 — Chinese giant BYD launched an electric “kei” car in Japan today with an ad campaign featuring a top actor, taking on local rivals whose own pint-sized vehicles rule the road.Ideal for Japan’s often narrow roads, the super-compact category of cars up to 1.4 metres wide and 3.4 metres long accounts for some 40 per cent of new v…
