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From purple ketchup to clear cola: Commercial mistakes worth learning from
The road to success is paved with failures, sometimes spectacular ones. AI promises to make the testing of the thousands of products launched each year faster and cheaper Cristina Pérez, Innovation Director at Kantar, has spent more than 30 years researching the launch of new products. She has witnessed spectacular successes and unexpected failures, and above all maintains that consumers, both then and now, tend to behave in much the same way: “I…
