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The company selling a $3,000 mattress cover that billionaires love wants to become a healthcare company that treats sleep apnea
Eight Sleep wants to turn its consumer sleep data into a healthcare business, but first it has to clear regulatory and clinical hurdles. Eight Sleep, the startup behind the $2,999 mattress cover that puts both Elon Musk and Mark Zuckerberg to sleep, wants to stop being known for the celebrities who use it. Instead, the company is pursuing FDA clearance to detect and treat sleep apnea, a pivot it hopes will turn a bougie tech gadget into a busines…
